3.5 Staying the Course

Markets go up and down. In the long run, they’ve delivered solid growth—but in the short term, they can be unpredictable.

When markets are volatile—like we saw during the pandemic—what should you do? The answer is: do nothing. Stay invested. Stick to your plan.

Ignore the short-term noise. If your goals haven’t changed, your investment strategy shouldn’t either.

Here’s how we help at Common Wealth:

  • When you enroll, we help you build a plan based on your income, savings, benefits, and retirement goals.
  • This takes about 10 minutes and gives you something most Canadians don’t have—a clear starting plan.

Target-date funds are designed to help you stick to your strategy. They adjust automatically over time, so you don’t need to constantly review your investments.

When you check your account, don’t just look at investment returns. Also look at your retirement readiness and how you’re tracking toward your goal.

The best response to market swings? Stay calm. Stick to your plan.

Book a call with our team for a personalized walkthrough, customized materials, and helpful recommendations on how to bring this solution to your clients and members.

Related content

3.6 Keeping the Long View

Let’s end this module by looking at investment returns. Your investment return is how much your investments grow over time. For example, a 5% return

3.4 Building a Smart Investment Strategy

Building the habit of consistent saving—and making sure those savings are invested automatically—is powerful. Contributing monthly or every payday not only helps you save more,

3.3 The Power of Time

Time is your friend. It’s one of the most powerful tools in your investing toolkit. If you stay invested for years—or better yet, decades—you’ll do

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