The investment manager is BlackRock, the world’s largest asset manager. Founded in 1988, BlackRock has over $10 trillion USD in assets under management, including managing over C$275 billion in assets for Canadian clients. The firm pioneered target date funds in 1993 with the launch of LifePath Funds. BlackRock is the market leader in Canada for target date funds, with over C$30 billion in assets in its LifePath products, which have been serving Canadian investors since 2007. LifePath is used as the default investment option in some of Canada’s largest defined contribution plans.